It is the most targeted form of advertising, the main advantage of Facebook advertising is its ability to reach your exact audience . It is very fast and budget-friendly advertising method. There are a lot of benefits to be had from using social media marketing such as Increase Brand Awareness, More Inbound Traffic, Better Customer Satisfaction, Improve Brand Loyalty, Cost-effective, etc. At the present time a lot of companies spend a lot of money on social media marketing, because it is more powerful than traditional marketing.
If you want to promote your brand or product on Facebook, first start a Facebook account and then create a Facebook page with your company logo, cover image, page description, add company website, email id, call to action button and other details. Then go to www.business.facebook.com and click on ads manager then create ads. In creating ads on Facebook there are three levels
- Campaign level
- Ad set level
- Ad level
- In campaign level first we define the objective of the campaign and also give a campaign name.
- Next is ad set level, first set an ad set name and then select custom audience or lookalike audience. The detailed audience targeting is done with this level, we are targeting the audience with age, gender, location, language, interests, etc.
- In ad set level we set the amount spent for running ad that is daily budget or lifetime budget and also select the start date and end date.
- The last and final level is ad level, in this level we choose the ad image with title, description, website URL, and set a call to action button. Then publish the ad.