Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. to connect with your audience to build your brand, increase your sales, and drive website traffic. Audience targeting is one of the greatest benefits that social media platforms have brought into the world of business. Social media platforms provide actual and real time numbers of the people engaging with your communication. You can get numbers of how many people responded to your call and clicked through or liked your post. Other marketing and advertising methods such as TV or billboards inherently have this limitation. You cannot accurately tell how many people watched an advertisement on TV.
Benefits of using Social Media Marketing
Social media can help you to market your business and connect with your customers. There are a lot of benefits to be had from using social media marketing
- Increase Brand Awareness
- Increase Traffic
- Better Customer Satisfaction
- Improve Brand Loyalty
- Enhance SEO Rankings
At the present time a lot of companies spend a lot of money on social media marketing, because it is more powerful than traditional marketing.