It is a place to market and promote your business and services. It is the second largest search engine and 300 hours of video are uploaded to YouTube every minute. YouTube advertising in India at the present time lot of companies spend lot of money on YouTube advertising, because it is more powerful than traditional marketing. If you want to promote your business through YouTube first you create a YouTube channel with profile picture, channel art, channel description, etc. and upload minimum one video with a title, description, thumbnail, and tags. The different types of YouTube ads such as:
- Video Discovery Ads
- Pre-Roll Ads
Pre roll ads again divided into two
- Skippable Video Ads (Duration: There is no time limit)
- Non-skippable Ads (Duration: 15 sec)
3. Bumper Ads (Duration: 6 sec)
If you want to run ads on youtube first create a Google ads account and then linked with YouTube.
In YouTube marketing campaigns are created in Google ads first you should open Google ads account and click on create campaign then select your campaign objective.
Next you should select the ad video type that is skippable, non skippable, or bumper ads and link your video. Then submit the destination URL, call to action, title, etc. and finally review the ad and publish it.
