LinkedIn is a professional social network, millions of professionals and business owners grow their networks and business through LinkedIn Marketing. Lot of companies spend large amount of money on LinkedIn marketing, because it is more powerful.
If you want to promote your brand or product on LinkedIn, first create a LinkedIn page with the company logo, cover image, description, website URL, etc. The campaign creation is almost similar Facebook advertising, YouTube advertising, and other social media platforms, for creating ads in LinkedIn you should also create an ad account with account name, select currency as Indian rupee, and then select the page for running ads. In LinkedIn there are three campaign creation levels such as:
- Set up campaign
- Set up ad
- Review and launch
Campaign creation is also similar to other social media platforms. In the first level of campaign creation is a set up campaign, in this level we choose the objective of the campaign.
Next level is set up ad, in this level we select an ad image with introductory text, destination URL, call to action button, etc. In this level also we select an ad format, there are many different types of ad formats such as:
- Single image ad
- Carousel image ad
- Video ad
- Text ad
- Sportlight ad
- Follower ad
The last level that is, review and launch in this level we review the ad and publish it.
There are a lot of benefits to be had from using LinkedIn Marketing such as Increase Brand Awareness, More Inbound Traffic, Better Customer Satisfaction, Improve Brand Loyalty, Cost-effective, etc. At the present time a lot of companies spend a lot of money on LinkedIn and other social media marketing, because it is more powerful than traditional marketing.